Defensive Driving

David Bruce came up with the idea for DefensiveDriving.com after a minor fender bender. A busy person with an active lifestyle, he needed to keep the traffic ticket off his record and searched for an online defensive driving course. When he couldn’t find one approved in Texas, he decided to build his own. Mr. Bruce worked with the Texas Department of Licensing and Regulation to create guidelines for online delivery. After a thorough approval process, he received official authorization. The company then acquired production-grade equipment that became the backbone of the site, launching operations in February 2000. In its first full year, DefensiveDriving.com certified its 100,000th customer—and growth has been rapid ever since. The philosophy at DefensiveDriving.com is to deliver the most educational, highest-quality products and to back them with exceptional customer service. We achieve this by collaborating with outside consultants, running focus groups with potential customers, and adopting best practices from the nation’s top call centers. Our 24-hour in-house call and fulfillment centers are staffed by highly trained support representatives and licensed defensive driving instructors. That dedication has paid off. DefensiveDriving.com is the #1 rated online course in Texas, a distinction that sets the standard for everything we offer. In 2004, our commitment to excellence earned a Silver Plaque at the International Communications Film & Video Awards for the new Wheels in Motion® video course. In 2005, we broke new ground by partnering with Time Warner Cable to make Wheels in Motion available On Demand. In 2008, DefensiveDriving.com introduced another industry first: online streaming video for defensive driving instruction. Now anyone with an internet connection can watch the world’s best driving instruction video anytime—no returns, no late fees, no waiting.