Fresh Green Light

When our oldest child turned sixteen, we felt the familiar worry that comes with handing over the car keys. Over the years, we had heard too many tragic stories about high school drivers and understood how devastating those accidents are for families. Determined to keep our kids and others safe, we searched for a top-tier driver training program in our community and were surprised to find a gap in comprehensive, high-quality instruction. We decided to fill it. We immersed ourselves in the science and practice of driving safety, consulting educators, medical professionals, researchers, law enforcement, automotive manufacturers, and professional race car drivers. We studied successful programs across the United States and abroad, and listened closely to the experiences of parents and teenagers alike. Armed with that insight, we developed what we believe is one of the most effective driver training programs available today. We named our company Fresh Green Light. In driving terminology, a fresh green light marks the moment a signal turns from red to green, the signal to proceed with confidence. That is exactly what we aim to instill in every student. We opened our first training center in Rye, New York, in 2009. Today, we also operate in Darien, Fairfield, Greenwich, Westport, and Wilton, Connecticut, as well as Lincolnshire, Illinois. Since opening our doors, we have helped more than 10,000 young people become safe, responsible drivers who are significantly less likely to be involved in a crash. In fact, our students experience a first-year accident rate of just 12.5 percent, compared to the national average of nearly 50 percent. Beyond safety, we are proud to be a trusted resource for local families, with teens and parents consistently advocating for our approach. Before founding Fresh Green Light, we spent twenty-five years in the marketing industry, primarily with the global experiential agency Jack Morton Worldwide. Laura served as President of U.S. Operations, overseeing ten offices and a staff of 350, while also acting as Chief Strategy Officer and a member of the executive team. Her industry leadership was recognized in 2007 when Advertising Age named her one of 25 Women to Watch. Steve held several leadership and business development roles at the agency, including head of the Entertainment Practice, Managing Director of the Atlanta office, and head of the Consumer Marketing Group in New York. Together, we partnered with Fortune 100 brands like Bank of America, McDonalds, Samsung, and BMW to design memorable customer experiences. Now, we are applying that same strategic expertise to driver education. We started Fresh Green Light to build a business that supports our future while making a meaningful difference in our community. Our mission is to reinvent driver education in America. We know our engaging, empowering training creates safer teen drivers. By continuing to deliver that standard in communities across the country, we aim to keep more young people safe behind the wheel.