Fresh Green Light

When our oldest turned 16, we felt the familiar parental anxiety that comes with handing over car keys for the first time. Having followed the heartbreaking stories of teen drivers involved in crashes, we knew the profound, lasting impact those tragedies have on families. We were determined to keep our child safe, but our search for a truly comprehensive driver education program left us empty-handed. So, we decided to build one. We educated ourselves and sought guidance from educators, medical professionals, safety researchers, law enforcement, automotive engineers, and even professional race car drivers. We studied leading programs across the United States and abroad, and listened carefully to what parents and teens actually wanted from a driving school. That research became the foundation of Fresh Green Light. In driving, a fresh green light is the moment you’re ready to move forward with confidence. That’s exactly what we aim to give every student who joins our program. We opened our first center in 2009 in our hometown of Rye, New York. Today, we proudly serve families in Darien, Fairfield, Greenwich, Westport, and Wilton, Connecticut, as well as Lincolnshire, Illinois. Since our founding, more than 10,000 young drivers have graduated from our program. Our students experience a first-year accident rate of just 12.5%, significantly lower than the national average of nearly 50%. Beyond these numbers, we are grateful to have become a trusted resource in our communities, with parents and teens consistently recommending us to their friends and neighbors. Before launching Fresh Green Light, we each spent 25 years in marketing, much of it at Jack Morton Worldwide, a global experiential agency. As President of U.S. Operations, Laura oversaw ten offices and 350 employees, served as Chief Strategy Officer, and sat on the six-person executive team. In 2007, Advertising Age recognized her as one of its “Women to Watch.” Steve held several leadership roles, including head of the Entertainment Practice, Managing Director of the Atlanta office, and leader of the Consumer Marketing Group in New York. Together, we designed large-scale brand experiences for Fortune 100 companies like Bank of America, McDonald’s, Samsung, and BMW. Today, we apply that expertise to a deeply personal mission: creating meaningful impact at the community level. Fresh Green Light was founded to give parents peace of mind while supporting local families. Our goal is to modernize driver education in America by replacing fear with empowerment. We believe that an engaging, confidence-building approach produces safer, more responsible drivers, and we will continue expanding our program so more teenagers can navigate the roads with skill and safety.