Fresh Green Light

When our oldest child turned 16, we felt the same fear every parent knows when handing over car keys for the first time. We’d heard too many heartbreaking stories of high school students injured or killed in crashes, and we imagined the unimaginable. We knew we had to do everything possible to avoid that nightmare. After searching for a truly comprehensive, high-quality driver training program in our area, we were shocked by the lack of options. So we took matters into our own hands. We educated ourselves by consulting with educators, doctors, scientists, government agencies, car manufacturers, police officers, and even professional race car drivers. We studied innovative programs across the U.S. and abroad, and we listened to parents and teens. With that deep insight, we built Fresh Green Light — one of the most innovative, thorough, and effective driver training experiences available today. The name comes from driving: a “fresh green light” is that moment the signal turns from red to green, telling you, “You’re ready to go… drive forward with confidence.” That’s exactly our goal: creating confident drivers. We opened our first Training Center in 2009 in Rye, New York. Today, you can find us in Darien, Fairfield, Greenwich, Westport, and Wilton, CT, and in Lincolnshire, IL. In the eight years since we started, we’ve helped over 10,000 young people become safe, responsible drivers — and their accident rate in the first year is just 12.5%, far below the national average of nearly 50%. We’re proud to be a trusted part of these communities, with teens and parents becoming enthusiastic supporters of our program. We spent 25 years in the marketing industry, most of it at Jack Morton Worldwide, a global experiential marketing agency. Laura served as President of U.S. Operations, overseeing ten offices and 350 staff, and as Chief Strategy Officer; in 2007, Advertising Age named her one of 25 “Women to Watch.” Steve held management and business development roles, including head of the Entertainment Practice and Managing Director of the Atlanta office. Together, we created memorable experiences for Fortune 100 companies like Bank of America, McDonald’s, Samsung, and BMW. Now, we’re putting that corporate experience to better use — creating good right here at home. Fresh Green Light is our way to own our future while making a real difference in the community. Our mission is to reinvent driver education in America. We believe our engaging, empowering training creates safer teen drivers. By doing that well, in more communities across the country, we’ll help keep more teenagers alive behind the wheel.